Currently the Marketing Director at George Courey Inc., Yasmine’s 14 years of marketing experience have taught her that change can be made at all levels. She is a key contributor to the development of the coalition’s message and actively promotes the value of exclusively producing and distributing reusable textiles. She continuously seeks to optimize George Courey Inc.’s sustainability efforts by prioritizing digital technologies such as QR codes, e-books, websites, social media platforms and more. The switch from print materials to digital media where possible has dramatically reduced the amount of paper waste produced by the organization. By joining forces with the other members of the executive team, Yasmine hopes to leverage social media and other digital platforms to spread the word of sustainability to a larger audience.

As a mother, she believes deeply that our generation has a responsibility to the future that starts today.

With a strong acumen in public speaking, social media, affiliate marketing, email campaigns, marketing automation, and conversion rate optimization, Yasmine hopes to use her extensive marketing experience to bring visibility to the RTC vision and mission.

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